Class Blog for JAMC 1400, Web Production


Short cut to class schedule; QR codes can be scanned by smart phones in order to navigate to a web page.

Welcome to JAMC 1400, Web Production! This course is designed to help students effectively engage a web-based audience using text, graphic, audio, and social media. In addition to developing technical skills in the areas of web design & production, social media management, search engine optimization and usability testing, we will try to keep up with trends in web production and social media.

Because technology development is a moving target, check this page’s blog posts for detailed updates about required readings, assignments, and due dates. This course calendar is another format you can use to let you know of due dates for projects and graded work.

Please note that any ads you see on this website, including some in-text hyperlinks, are placed here by WordPress and/or Google chrome. I do not endorse the promoted products.
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Posted by on January 15, 2013 in Introduction & Background


Week 7: Intro to SEO

Due Tues:

  • Website Project, Part 1 (vision, navigation, revisions of your first blog post, AND “sticky post,” two widgets, bio/resume).
  • Complete NewsU course: Writing Online Headlines (quiz will be due later)

Discussion: Marketing and Managing a Blog, SEO Part 1

Due Thurs.:

  • Complete NewsU course “Copyright Law…” and take Assessment.
  • In-class: Go over study guide to prepare for Midterm;Work on SEO Goals
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Posted by on October 4, 2015 in trends and developments


Week 6 About Me and Your Brand

Due Tues: Bring to class (or have electronic access to) a professional photo of yourself and a professional resume (as a Word or InDesign file).

Read all the following: NewsU Pack, WP for Beginners: Managing Content, Managing Photos and articles linked below:

In class we will get started writing a “bio,” which is the lynchpin for expanding your thought leadership and recognition, especially online. NO BLOG COMMENT DUE, but think of the answers to the following questions as your blog comment.

  1. Who am I? (your tagline or elevator speech)
  2. How can I help you? (used to be thought of as “objective” on a resume, but this turns it upside down…don’t tell me the job YOU want but rather what you can contribute to THE JOB, whatever that is: grad school, volunteering, career)
  3. How do I know what I know (this could be educational background, but it could also be a “singular experience,” some event(s) that has directed you toward a goal with your life)?
  4. What do you share in common with the audience? (that depends who YOUR audience is, so you can interpret that one for yourself)

Due Thurs. NewsU WordPress for Beginners Assessment by beginning of class (70% will be “passing”); if the interface does not show your score, you need to access your dashboard, linked on the bottom left of the homescreen for the coursepack.  See the photo below.image


also read
Thurs. Discussion: Copyright of Visuals on the web AND work on website in class.

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Posted by on September 24, 2015 in trends and developments


Week 5: More Usability and Some Navigation

Due Tues: Don’t Make Me, Chaps. 2-4, 6-7; NewsU WP for Beginners course: Working with Widgets, Building Menus, Toolbars
In Class: WordPress demo: widgets, toolbar, more about menus.

Due Thurs.: News U (Entire Course): Functional Web Design (will take the quiz in class)
Due Thurs.:Blog comment: try 2-3 themes for your personal website project and “review” them based on how well they meet the rules you found in the Krug book, custom layouts, widget areas.  Be prepared to share your findings in class!  Go here to find themes:


Posted by on September 17, 2015 in trends and developments


Week 4: Better Blogs and Well-Designed Navigation

Tues.: Draft of your First Blog Post for peer-editing
In-class Lab: NewsU Grammar Course & Editing Workshop, Your Blog Post
Due Thurs.: Blog post #1 A Few of My Favorite Blogs (at least 3 analyzed).
In-class Lab:
Brainstorm site architecture, and adding pages in WP
Demo: pages vs. posts

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Posted by on September 10, 2015 in trends and developments


Week 2: Blogging and Individual Conferences

Due Tues.: Blog comment about Don’t Make Me, Chap. 5; plus additional reading below(4)

To make your required comment below, first find a “great” blog on a topic that you might like to blog about, a blog you already read, or the blogging portion of a student website (examples ) from this class. Using specific terms from the online and textbook reading, give two (2) reasons (supported by examples from the blog…be very specific to get full credit) why this blog appeals to its audience (you!) and the content matches a smart niche, plus two (2) reasons it is well-done in terms of usability/scannability. Note that you are not discussing the design, but rather the written content. Try to add a hyperlink to the blog or a specific post (if you can’t do this, we will learn how-to in class).

In-Class we will develop your “Listening Budget” of 5 key people to follow on Twitter, 5 different folks to connect with on LinkedIn, and 5 RSS feeds to subscribe to, all of which will feed you content for your blog about your profession or area of interest. (you don’t need to post this: just for your use).

Due Thurs.: Mandatory individual conferences.  Sign-up to come (during the class period, but meet in my office). Also, be enrolled in the NewsU Coursepack and beginning the WordPress for Beginners Course.


Posted by on August 26, 2015 in trends and developments


Week 1: Course Intro/Selfie and Practicing What I Preach

Tues: Course overview and Selfie Video

Follow this link to take the personality test:

Due Thurs.: Krug, Chaps.1-2, and before class, using terms and concepts from the Krug reading (and to receive credit,you must cite the reading), tell me: is class site usable for you, the audience?

1. The 3 best things about this class website are…BECAUSE….

2. The 3 things I’d like to see improved, reorganized, added or subtracted are…BECAUSE….

Note:  You receive 50 points pass/fail credit for all required blog comments (done both in and out of class), including this one!  That is how I grade preparation and attendance. If you have trouble posting your comment, we’ll go over how-to in class.


Posted by on August 25, 2015 in trends and developments


Week 3: Starting in WordPress

Due Tues. in class: Post your 5 x 3 listening budget and 2 blog post ideas as a comment.

Due Thurs.: Enroll and read the NewsU Course about WordPress (See also “Course Tools” at right).

Click on the blue “enroll now” button so you can purchase the coursepack.  If you are already registered in NewsU, be sure to use that existing account; you may have accumulated “training points” that will help you reduce the cost.

When the course opens, see the list of courses in the left-hand sidebar. Open “WordPress for Beginners.”  Please read through these sections of the course:

  • Logging In,
  • Your First Post,
  • Publish!,
  • Posts v. Pages, and
  • Managing Settings

Posted by on August 25, 2015 in trends and developments