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Class Blog for JAMC 1400, Web Production

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Short cut to class schedule; QR codes can be scanned by smart phones in order to navigate to a web page.

Welcome to JAMC 1400, Web Production! This course is designed to help students effectively engage a web-based audience using text, graphic, audio, and social media. In addition to developing technical skills in the areas of web design & production, social media management, search engine optimization and usability testing, we will try to keep up with trends in web production and social media.

Because technology development is a moving target, check this page’s blog posts for detailed updates about required readings, assignments, and due dates. This course calendar is another format you can use to let you know of due dates for projects and graded work.

Please note that any ads you see on this website, including some in-text hyperlinks, are placed here by WordPress and/or Google chrome. I do not endorse the promoted products.
 
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Posted by on January 15, 2013 in Introduction & Background

 

Week 9: Balancing Privacy and Promotion

DUE Tues.: NO CLASS. But Blog Post #2 on any topic that fits your blog brand is due.  Send Dr. Kelly an email by the beginning of class-time with a shortlink to the actual post.

Required reading: Begin NewsU course, Writing Online Headlines, SEO and Beyond.

DUE Thurs.:Required blog comment on these additional “readings”:

http://www.cbsnews.com/videos/shocked-to-learn-how-data-brokers-are-watching-you

http://www.propublica.org/article/its-complicated-facebooks-history-of-tracking-you

Especially because many of you found surprising content when you Googled your name the other day, please answer this question (after thought and making reference to the readings/trends):

  • What is the proper balance between “privacy” and marketing yourself using social media?
  • What are the consequences of an online reputation?
  • And finally, what specifically do you do NOW to manage privacy and reputation on your social media accounts?
 
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Posted by on October 16, 2014 in trends and developments

 

Week 8

Have a great fall break.  When you come back, we will work more with SEO and marketing your site.

Tues.: Fall Break

Thurs: Reading: NewsU Coursepack Writing Online Headlines SEO and Beyond and Don’t Make Me, Chap. 11
Due In class: Blog comment showing 5 SEO goals with explanations

See this link for more information on WordPress statistics.

 
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Posted by on October 8, 2014 in trends and developments

 

Week 7…Almost to Break!

Due Tues: WP for Beginners Quiz due (70% will be passing); Website Project, Part 1 (vision, navigation, revisions of your first blog post, AND “sticky post,” two widgets, bio/resume);   In-class activity: MUGGSJEOPARDY#3.

Due Thurs.:NewsU course “Cleaning Your Copy” + study guide to prepare for Midterm; Discussion: Marketing and Managing a Blog, SEO Part 1

 
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Posted by on October 2, 2014 in trends and developments

 

Week 6: Who Are You, Anyway?

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Due Tues: Bring to class (or have electronic access to) a professional photo of yourself and a professional resume (as a Word or InDesign file).

Also, read the following: NewsU Pack, WP for Beginners: Managing Content, Managing Photos and these articles:

In class we will get started writing a “bio,” which is the lynchpin for expanding your thought leadership and recognition, especially online. NO BLOG COMMENT DUE, but think of the answers to the following questions as your blog comment.

  1. Who am I? (your tagline or elevator speech)
  2. How can I help you? (used to be thought of as “objective” on a resume, but this turns it upside down…don’t tell me the job YOU want but rather what you can contribute to THE JOB, whatever that is: grad school, volunteering, career)
  3. How do I know what I know (this could be educational background, but it could also be a “singular experience,” some event(s) that has directed you toward a goal with your life)?
  4. What do you share in common with the audience? (that depends who YOUR audience is, so you can interpret that one for yourself)

Due Thurs. Read http://www.examiner.com/article/can-i-post-that-picture-screenshots-copyright-fair-use-and-common-sense
Thurs. Discussion: Copyright of Visuals on the web AND work on website in class.

 
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Posted by on September 25, 2014 in trends and developments

 

Week 5: More Usability and Some Navigation

Don’t Make Me, Chaps. 2-4, 6-7; NewsU WP for Beginners course: Working with Widgets, Building Menus, Toolbars
Due Tues: WordPress demo: widgets, toolbar, more about menus
Due Thurs.: Blog comment: try 2-3 themes for your personal website project and “review” them based on how well they meet the rules you found in the Krug book, custom layouts, widget areas.

In class: choosing the best theme.

 
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Posted by on September 18, 2014 in trends and developments

 

Week 4 (Already?!)

I am posting this early because we won’t be meeting as a class on Thursday of Week 3.

Due Tues: NewsU Course and Quiz, “What Makes a Great Blog” before the beginning of class. (50%=100%). Can’t find it? Click here.

In class blog comment: usability analysis of one of your favorite blogs, by a friend who doesn’t hasn’t seen it before, using this script: http://webdesignotterbein.files.wordpress.com/2013/02/usabilitytestscriptgeneric.doc. Be ready to present results in class.
In-class Lab: Editing Workshop, Your Blog Post
Due Thurs.: Blog post #1 A Few of My Favorite Blogs (at least 3 analyzed).
In-class Lab:
Brainstorm site architecture, and adding pages in WP

 
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Posted by on September 8, 2014 in trends and developments

 

In-class assignment: Blog Post List ideas

After the brainstorming exercise, post your best list blog post idea (as a comment), using a headline and 1-3 short sentence “pitch.”

(If you don’t see the comment right away, never fear, I’ll find it to give you participation credit. It is a technical issue when in this classroom.)

 
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Posted by on September 4, 2014 in trends and developments